Samsung 43" The Frame 4K Samsung Vision AI Smart TV

Modern Frame Design with One Connect Box

A TV that doubles as a picture frame - The Frame’s beautiful design can be customised to blend into your décor like a stylish picture bringing finesse to your feature walls. Plus with 55 and 65 The Frame connect all your devices with just one box and one cable keeping your space clutter-free and your entertainment seamless.​

Slim Fit Wall Mount

Included in-box the Slim Fit Wall Mount brings The Frame near flush to the wall for a seamless look that brings a modern touch to your home. Combined with sleek profile of the TV it creates a refined gallery look in your home.

Customisable Bezels

Designed to give your TV the look of a true picture frame you can personalise your TV with customisable bezels to match your mood and style. Change the look of your room with ease adding different colours to perfectly complement your décor and enhance your favourite digital artworks.

Height-adjustable Stand

With the Height Adjustable Stand you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar giving you greater flexibility in how you set up your space.

Art Store Streams

Explore a specially curated complimentary collection of artwork streamed directly to The Frame TV. Access a selection of 30 handpicked artworks every month curated by professionals and thoughtfully themed.

Samsung Art Store

Transform your screen into your curated gallery. Art Store gives you access to over 5000 iconic works from legendary artists and world-class museums to modern collections that evolve with the seasons. Whether it’s classic contemporary or something new there’s always art that fits your moment.

Art Home

Art Home helps you organise browse and manage your favourite pieces on The Frame. You can create playlists group artworks by theme and adjust how they appear allowing you to create a truly personalised experience.

Brightness sensor

Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.​

Motion Sensor

A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby and switches off to save energy when you leave.

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.

Glare Free with QLED

Experience vibrant true-to-life visuals on a Glare Free* screen. Pantone-validated colours and Quantum Dot technology deliver rich authentic colour while boosted brightness ensures every scene from artwork to movies looks vivid and immersive day or night.

Samsung Vision AI Companion

Samsung Vision AI Companion acts as a private guide for The Frame. Whether you're asking for design ideas style inspiration or local insights - it instantly delivers video and image responses turning your discovery into a deeply personal experience.