Samsung 77" AI Smart TV 4K - Black

Samsung Vision AI Companion

Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents giving you instant answers with videos and images that match your search. It’s a more visual personalised way to discover right from your TV.

NQ4 AI Gen3 Processor

Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports watch in enhanced brightness depth contrast motion sound and resolution for a truly exceptional 4K experience.

Glare Free with Real Black & Real Colour

Experience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare Real Black adds depth and Pantone-certified Real Colour delivers lifelike tones so movies sports and games look exactly as they should day or night.

OLED HDR+

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels revel in bright highlights impeccable blacks and incredible depth. See every scene come to life with remarkable clarity and precision.

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks bright whites and epic contrast.

Our Ultimate Gaming Pack

Built for smooth responsive gaming. Enjoy fluid motion ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast smooth and in sync.

Motion Xcelerator 165Hz

Enjoy ultra-smooth gameplay on Xbox PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion perfect for fast-paced games on your TV with smooth clear visuals.

Dolby Atmos®

Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

LaserSlim Design

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile it has been delicately crafted to blend in with your home.

SolarCell Remote

Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. It’s a small change that helps reduce waste and keeps your remote ready whenever you need it.

Smart TV powered by Tizen OS

Spend less time searching and more time watching. With Netflix Disney+ YouTube Xbox and more get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating set your smart washer get alerts when your food is ready monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.